Why do you need content?

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content61% of the respondents in an E&Y ‘Winning in the New Economy’ study rated “Increasing their brand and reputation” as the most critical factor to remain competitive over the next 2 years. How will they do that? Content Marketing provides the answer.

According to a survey of over 1100 B2B marketers in North America, content marketing experts from Junta42 and MarketingProfs found out that the use of content marketing is widespread (9 out of 10 organizations surveyed) and is being used to build brand identity and repute, generate leads, and establish thought leadership.

However, the biggest content marketing challenge faced by B2B marketers is to produce enough content that would engage and connect with their customers. In fact, only 20% of the respondents are concerned about budgeting for their content marketing. Producing relevant content regularly is, and will continue to be, the biggest challenge they face.

The entire World Wide Web is about communicating, sharing, connecting, exchanging, buying, selling and growing – using content. Whether it is to increase brand awareness or establish thought leadership, businesses are using content to connect with their customers. Are you ready with your content?

Content Crossroads is helping businesses like yours create relevant content regularly to market their brand to their customers. From targeted emails to keyword blogs, from web articles to “live” newsfeeds, from Tweets to Facebook fan pages, we provide Quality Content that will cover every area of your online marketing strategy. Reach out to us now.


  1. http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/
  2. http://www.ey.com/GL/en/Issues/Business-environment/Competing-for-growth–Winning-in-the-new-economy—A-more-global-economy





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